Jackson became a popular figure for his athleticism in multiple sports through the late 1980s and early 1990s. He endorsed Nike and was involved in a popular ad campaign called "Bo Knows" which envisioned Jackson attempting to take up a litany of other sports, including tennis, golf, luge, auto racing...
Jackson became a popular figure for his athleticism in multiple sports through the late 1980s and early 1990s. He endorsed Nike and was involved in a popular ad campaign called "Bo Knows" which envisioned Jackson attempting to take up a litany of other sports, including tennis, golf, luge, auto racing, and even playing bluesmusic with Bo Diddley, who scolded Jackson by telling him, "You don't know diddley!" (In a later version of the spot, Jackson is shown playing the guitar expertly, after which an impressed Diddley says, "Bo...you do know Diddley, don't you?") Serendipitously, the original spot first aired during the commercial break immediately following Jackson's lead-off home run in the 1989 Major League Baseball All-Star Game.
BO JACKSON AUTOGRAPHED LEROY NEIMAN KC ROYALS 32X21 PRINT.
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